MONO

Mono is a conceptual spatial branding project for a minimalist hotel that redefines luxury through simplicity. Rooted in the philosophy of “Less, Perfected,” the hotel offers a carefully curated experience where every element from architecture and typography to amenities and guest interaction is intentional and essential. The branding system embraces a neutral color palette, modernist typefaces like Helvetica Now. AI tool such as MidJourney was used throughout the process to visualize architectural elements, room interiors for immersive storytelling.