Jasmine Plant Shop

Jasmine Plant Shop is a branding project that reimagines the modern plant retail experience as a calming, nature-inspired escape within the city. Centered around the elegance and symbolism of the jasmine flower, the brand reflects a sense of serenity, growth, and connection to nature. The visual identity features a soft, earthy color palette, minimalist typography, and a jasmine-inspired lettermark that reinforces the shop’s tranquil aesthetic. From logo design to packaging and environmental graphics, every detail of the brand is designed to evoke a peaceful, green sanctuary where customers can slow down, breathe deeply, and reconnect with the natural world.